HVAC marketing: days 1 to 3

DAY 1 Answer every call

• Answer every call. Nights too.
• Send late calls to someone who answers.
• Text back every missed call.

DAY 2 Fix your Google profile

• Set your hours. Add your special hours too.¹
• Pick the right category for your business.¹
• List every job you do.² For example: AC repair, furnace repair, tune-ups.
  • ›Go to your Business Profile. If you see Edit services, select it. Pick your jobs and select Save.²
  • ›A job is missing from the list? Select Edit services, then Add more services, then Add custom service.²

Google says: "Businesses with complete and accurate info are more likely to show up in local search results."¹

DAY 3 Ask for reviews

• Ask every customer for a review.
• Send them your Google review link, or show them your QR code.³
  • ›Tell them they need to sign in to a Google Account to leave a review. They can make one with a non-Gmail email.³
• No gifts or discounts for reviews. Google bans that.³

Google says: "Offering incentives, like free or discounted goods or services, in exchange for customers to post reviews ... is strictly prohibited."³